Gaming Expo

Drawing in developers, manufacturers, celebrities, and fans from all facets of the community, the SXSW Gaming Expo is the epicenter of gaming culture at SXSW. Here you’ll find the Esports Tournament Stage, Indie Corner, Tabletop Experience, PC Arena, Arcade Bunker, and much more.

Gaming Expo

Gaming Expo, SXSW Gaming 2017 - Photo by Michael Caufield

About Gaming Expo


SXSW Gaming brings the gaming industry together into one chaotically-fun experience that only the legendary SXSW can provide. It’s a unique combination of all things geek, nerd, and gaming that takes place in an environment where creativity thrives.

Unlike similar gaming conventions, the SXSW Gaming Expo is rooted at the heart of the converging Interactive, Film, and Music festivals which are found exclusively at SXSW. With hundreds of special events spread throughout each of the world-class areas found at the Gaming Expo, no festival provides such a unique and fresh experience for both fans and pros than SXSW Gaming.

SXSW Gaming 2018 takes place in the Austin Convention Center in Austin, Texas from Thursday, March 15 – Saturday, March 17. The Expo opens at 12pm every day, closing at 8pm Thursday and Friday, and 7pm on Saturday.

Get Involved



The SXSW Gaming Expo houses hundreds of unique exhibitors every year. With over 46,000 attendees at SXSW Gaming 2018, the Gaming Expo represents the heart of the SXSW Gaming experience with thousands of attendees passing through each hour. Inquire about exhibition opportunities and connect directly with the most passionate gaming fans and professionals found at SXSW!

Discovery Stage

Back and better than ever, the Discovery Stage (formerly the Geek Stage), is the place for fan-focused panels, presentations, reveals and announcements at SXSW Gaming! If you’re interested in making waves at SXSW Gaming, the Discovery Stage is the place to be.


The Gaming Expo hosts a variety of lounges both on and off the exhibition floor. Whether your goal is to be in the heart of it all or to provide a uniquely curated space, we can help achieve your goals in building out the best lounge experiences at SXSW Gaming 2018.


Take SXSW Gaming by storm and host your own official SXSW party. With thousands of attendees eagerly looking to engage in evening and night activities, hosting your very own party offers on of the most unique and engaging opportunities at SXSW Gaming. With limited opportunities each night of the festival, inquire about how to secure your exclusive spot in the spotlight for next year’s event.

Organized Play

SXSW Gaming is expanding all organized play offerings throughout the Gaming Expo. With uniquely curated spaces catering to various verticals of the gaming industry, there’s always a way to directly engage with gaming fans at the festival. Current spaces available for organized play opportunities include the Tabletop Experience, PC Arena, and Arcade Bunker.


Tournaments offer a unique opportunity to expand upon the organized play environment. With formats that can extend through all three days of SXSW Gaming, place your game in the spotlight with hundreds of passionate gamers in either the Tabletop Experience, PC Arena, or Arcade Bunker.

Interested in producing or sponsoring your own premiere esports event? Explore the Esports Tournament Stage or create your own unique space at SXSW Gaming 2018.


Attend SXSW Gaming 2018

Join us March 15-17 to experience the best in gaming culture featuring a sprawling Gaming Expo, a one-of-a-kind awards show, unmatched industry programming and more. Get your official SXSW Gaming Wristband today!

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Explore the 2018 SXSW Gaming Schedule

Browse the full lineup of unique sessions, panels, awards, tournaments, special events, and much more for SXSW Gaming 2018. Begin building your custom schedule today!

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Enjoy a new kind of Gaming Festival

Celebrate gaming culture at SXSW Gaming 2018 via a unique combination of exhibitions, esports tournaments, hands-on play, awards, panels, and more.

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