With the explosion of esports into the mainstream, the Featured Sessions at SXSW Gaming will explore the growing influence these competitions have beyond the gaming industry. Joining the 2019 Featured Speakers lineup is Naz Aletaha, Head of Esports Partnerships at Riot Games, to share her insights on how she has helped League of Legends Esports break numerous industry records.
Aletaha leverages her business expertise and passion for gaming to identify business development opportunities, securing partnerships with the likes of State Farm, Coca-Cola, Mastercard, and most recently, Dell-Alienware. The addition of Aletaha complements previously-announced Featured Speakers Ann Hand, CEO of Super League Gaming; Nate Nanzer, Commissioner of Overwatch League; Delane Parnell, CEO of PlayVS; Tobias Sherman, Founder & CEO of FOUNDRY IV; Constance Steinkuehler, Professor of Informatics, and Mark Deppe, Director of Esports, from the University of California, Irvine; and Michael Prindiville, CEO of Dignitas.
SXSW Gaming programming is organized into three tracks – Game Design & Development, Game Marketing & Community, and Esports Industry – to present the most diverse and forward-thinking conversations in the gaming industry. These sessions are open to SXSW Gaming attendees with a SXSW Gaming wristband or SXSW registrants.
Naz Aletaha – Naz Aletaha is the head of Esports Partnerships at Riot Games, a video game developer and esports tournament organizer best known for League of Legends. In her role, Aletaha oversees global sponsorships, strategic partnerships, business development, and media rights for League of Legends Esports, a premier global sport with 14 professional leagues worldwide. After graduating from the University of Southern California, she spent her early career at Sony Pictures Entertainment and Activision Blizzard, before joining Riot Games in 2012.
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Naz Aletaha photo courtesy of Riot Games